gasilher.blogg.se - Set up a different primary email for gmail

Set up a different primary email for gmail software#
Set up a different primary email for gmail code#

Let’s try removing the image to confirm it’s more about the code than about the image. Most of the promotional emails are HTML heavy. Where did it end up?īAM! Right in the promotional tab. Nothing too fancy, just an image and some text in a basic template. I created a very simple HTML email, with Mailchimp’s default template.

I’ll start with this format, as it’s probably the biggest indicator that the email is promotional. They are always promotional by type, so I believe they will be the best indicator of what triggers Gmail tab placement. It’s the most popular email marketing platform, so Gmail and other email clients are well familiar with emails coming from that platform. For this test I used MailChimp, and I’ll explain why. If we want to know what really triggers Gmail to send an email to the promotional tab instead of primary, we have to do some testing. Learn more about light and heavy differences here.

Don’t use heavy HTML - They might be on to something here we have lots of code behind this one which Gmail can easily detect.

It just depends on the way you communicate with your subscribers it doesn’t really tell if the email is promotional or not.

Keep the email short - This might be good practice, might not.

Once the content is generated through your email platform, it’s just regular text and links there’s no way I can tell if this was RSS-generated or not, other than using my keen observation skills, which Gmail certainly doesn’t have.

Don’t use RSS campaigns - I’m not sure about this one either.

Don’t include pictures - Because real people don’t send a lot of images in emails.

I don’t know about you, but I do tend to send loads of links sometimes in my regular emails.

Have no more than one link in the email - what they are saying here is that personal emails usually don’t have a lot of links.

Meh! Not really that important in my opinion and certainly doesn’t mean that the email is coming from a real person just because it addressed you by name.

Greet recipients by name - The reason for this is that it makes the email more personal.

Doing this might be a good idea to make your emails look more genuine and increase deliverability, but I don’t think it actually impacts Gmail’s primary tab placement that much.

Authenticate your domain with DKIM and SPF records - If it’s not set, you’ll usually see something like “via service provider” next to the sender’s name in email clients.

Don’t sell - Logically, if you are selling in your email, it’s promotional I can’t argue much here.

Here is what people on the interwebz are saying there’s lots of the same advice everywhere: What are some factors that affect primary tab placement? So I got curious: What can I do to increase the chances of that email landing in the primary tab instead of the promotion tab? And let’s be honest, they all scream for attention that’s their goal, after all. And then, your email has to stand out among a bunch of other promotional emails. Basically, if you want your email to be read inside the promotion tab, the user has to decide to switch to that tab. The primary inbox is a more personal environment, while the promotion tab has loads of noise.

Emails that arrive in the promotion tab go silent. And since Gmail is the most popular client right now, there is a good chance that the majority of your list is using Gmail.Įmails that arrive in the primary inbox send a notification to the user’s phone. If you don’t know yet, the tab where your email lands make a pretty big impact on your Gmail open rates. Why do some emails end up in the promotion tab, while others get right into your inbox?

Set up a different primary email for gmail software#

If you would like to create outstanding email designs, subscribe as a beta tester now and get early access to our software once it’s launched. With Chamaileon we help you to create HTML-heavy, stylish, responsive HTML emails. So if your email is genuinely a promotion, just let it stay in the promotion tab to avoid pissing off those who prefer to get only really important emails into their primary inbox. I would only like to add that I usually mark as SPAM or delete any promotional emails which get trickily into my primary inbox. This is a guest post by Zoran Orak, a renowned email marketing consultant, who will help you to understand better if your emails will end up in the promotion tab or the primary inbox in Gmail.